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Government & Public Sector

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Government & Public Sector Government & Public Sector

Enabling Highly-Personalized Customer Experiences

As the digital world evolves and transforms, Federal, State and Local agencies are challenged to connect with citizens and provide a personalized experience while navigating ever-changing citizen needs, channels, technologies, data, regulations, and risks. Acxiom, a leader in customer data, identity management and ethical data use for 50 years, helps government & public sector entities to create highly-personalized, omnichannel experiences by:

  • Uniquely identifying citizens for public outreach programs
  • Detecting and mitigating fraud by verifying that people are who they say they are
  • Engaging the public with relevant messaging
  • Maintaining a diligent focus on data ethics, privacy, compliance and security

The result is improved citizen engagement, informed decision making, and reduced fraud, waste and abuse with a positive impact on policy, programs and operations.

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Meet Our Experts

  • Asya Smith

    VP, Government & Public Sector

    Asya Smith leads Acxiom’s Government and Public Sector practice. Asya works closely with federal and state agency clients, leveraging Acxiom’s solutions and capabilities to help them solve challenges including citizen outreach and benefits fraud.

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  • Chris Lanaux

    Chief Technology Officer, Product and Engineering

    Chris Lanaux serves as CTO and Head of Product and Engineering at Acxiom. He oversees the technology-related strategies and decisions aligning to the short and long-term strategic goals of the organization.

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Creating citizen journeys and experiences

Through the ethical use of data, identity, and AI.