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First-party, Real-time Services

Deliver decisions in less than 10ms to power relevant and engaging messages.

The adtech environment requires speed and access to identity and data to enable personalization and decisioning use cases. In a cookieless world, first-party data signals will drive these functions while the conversation continues to be between people, the brands, and the publishers.

First-party, Real-time Services First-party, Real-time Services

Acxiom provides first-party, real time services to serve as an extension of your brand – not a middle layer between you and your customer or the publishers. The real-time services deliver the insights and speed you need to excel in the emerging environment.

The suite of rAPID Services from Real Identity includes a first party tag, data repository and API. They are combined with turn-key management of components to achieve optimal outcomes for your brand. These real-time capabilities deliver decisions in less than 10ms, empowering platforms with the information (and precious time) they need to deliver customized, relevant, and engaging messages in real-time.

Experiences that Matter

By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.