General Manager, Greater China
Shell Liu serves as General Manager, Greater China at Acxiom. With more than 15 years of marketing, media and digital experience, Shell Liu，who joined Acxiom China in 2018，has a proven track record of utilizing strategic approaches and accelerating growth of businesses in the ever-changing market. Shell leads a team responsible for strategic consulting, partnership management, consumer engagement execution and platform relationships for a wide range of clients in the retail, cosmetics, consumer goods and electronics industries. Shell lives with her family in Shanghai.