Acxiom is a customer intelligence company that provides data-driven solutions for retailers and consumer brands to drive business growth by informing better customer experiences. Our retail solutions create customer intelligence by enabling unified and actionable data that helps brands curate relevant, personalized experiences to acquire, retain and grow customers through all stages of the buyer journey.

We provide Data-Driven Retail Solutions to top retailers

We are focused on the data and technology a retail brand needs to engage consumers in a people-based manner that meets them where they are now. Our client list includes many of the world’s largest retail and consumer products brands.

We integrate marketing technology and services across a comprehensive range of capabilities related to marketing, customer identity, CRM, and inventory management.

  • Customer Acquisition Strategies

    Customer Acquisition Strategies

    Acquire more profitable customers

    The customer has changed, the buyer journey has changed, and how retailers engage with customers has changed. Our comprehensive suite of acquisition strategies allows brands to understand and identify the most valuable audiences for customer acquisition and relationship marketing. Leveraging first-party customer data with our third-party enhancement data, and robust acquisition analytics, we can help brands define and reach the right audiences to acquire new customers across digital, traditional, and emerging channels so they can meet consumers where they are in the new and highly disrupted buyer journey.

  • Retention Marketing and Loyalty Refresh

    Retention Marketing and Loyalty Refresh

    Improve retention, grow relationships, drive more purchases

    We offer a variety of solutions that help retain high-value and profitable customers at scale and over time. By leveraging historical customer transactional and other touchpoint data across channels with predictive analytics, we can help identify key trigger behaviors and attributes that are early indicators of churn. Our customer-level data and insights can also help retailers design marketing campaigns and create analytic models designed to retain and up-sell customers. These insights and recommendations can also help increase the lifetime value of customers by identifying which products to offer next.

  • Customer Reactivation Strategies

    Customer Reactivation Strategies

    Convert lapsed shoppers into current buyers to drive savings

    Our customer acquisition analytics and campaign execution services use “in-market” data to identify segments most likely to purchase again and engage them with offers across their ideal channels. We can help onboard and reach seasonal buyers from the previous year and re-engage inactive customers by getting the most up-to- date contact information for those individuals. Through a variety of solutions and tactics we can help brands reach and engage high-value consumers across channels to better reactivate the next best customers intelligently.

  • Retail Analytics, Measurement and Attribution

    Retail Analytics, Measurement and Attribution

    Measure marketing efficiency

    We can help brands understand who their marketing efforts are reaching, how those efforts are driving results, and where to optimize performance. We offer advanced media analytics to enable closed-loop marketing campaigns enabling marketing mix modeling, multi-touch attribution and full-funnel marketing. We can also help attribute sales to the right channel or campaign, determine campaign effectiveness, understand channel strategies, and measure the performance of digital campaigns, for both online sales and in-store transactions

  • Single View of the Customer

    Single View of the Customer

    Create an accurate, unified customer view

    Accurately recognizing an individual or business is the spine of every interaction with customers and prospects. Our best-in-class identity solutions help retailers accurately identify and connect with consumers and businesses at any time, anywhere, across any channel, device, touchpoint or location to create exceptional experiences. Better understanding customers helps enable next best offers, website personalization and improved call center service, comply with CCPA, GDPR and future regulations with the ability to look up, remove and forget. Understanding and solving for identity ensures relevant and timely experiences throughout the customer journey with continuity between anonymous and known channels.

  • Inventory Planning Strategies and Allocation Optimization

    Inventory Planning Strategies and Allocation Optimization

    Make better-informed, more timely decisions

    Merchandising decision-making is typically conducted based on historical and aggregated data while marketing decision-making is typically done independently and is based on customer-level data. This separation between functions creates data and insight gaps that contribute to inefficiencies in inventory planning and deployment. Our solution leverages customer-level data and artificial intelligence/machine learning (AI/ML) technology to unlock new opportunities for merchandising efficiency and margin and revenue growth by adding more precision to the decision-making process for inventory planning and allocation, as well as marketing optimization. This optimization solution enables planners to use customer-level data and AI/ML technology to optimize inventory planning and allocation in line with true market demand at the store/SKU level.

  • Retail Customer Data

    Retail Customer Data

    Know your Customer – better leads to better insights and audiences

    Consumer priorities and shopping behaviors are in a constant state of change. Brands need help more than ever to identify and serve their customers and prospects. Acxiom Data has the largest depth and breadth of demographic, segmentation and predictive data, including over 260 million addressable people in the U.S. Our retail customer data solutions help retail brands to better know and understand their customers so they can engage them with messages that are more relevant and impactful across acquisition, retention and cross-sell efforts.

Thought Leadership from Acxiom

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Meet our Experts

  • Melissa Metheny

    Vice President, Sales and Client Management, Retail

    Melissa serves as Vice President of Sales and Account Management focusing on the Retail Industry at Acxiom. She has spent more than 20 years in a variety of roles at Acxiom, including senior positions in account management, consulting and operations as well as technical experience designing global, omni-channel marketing solutions.

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  • Mike Wagner

    Senior Vice President & Industry Managing Director, Consumer Brands Group

    Mike Wagner serves as the Senior Vice President & Industry Managing Director for the consumer brands team at Acxiom. Mike is responsible for supporting clients and business growth in the retail, travel, media, tech and telecommunications industries.

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  • Michele Fitzpatrick

    Industry Strategist and Customer Experience Consultant

    Michele is an experienced Industry Strategist and Customer Experience Consultant focused on helping Acxiom’s consumer brands marketers to better understand and connect effectively with consumers throughout their buyer journey and across the customer lifecycle utilizing data-enabled digital and traditional channels.

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