Customer data platform services
Are you using your CDP to its full potential?
CDPs Are large, important investments … you got this?
CDPs are powerful tools that address a growing challenge for companies: the need for unified, accessible customer data. Acxiom’s suite of CDP services is designed to implement, integrate, enhance, and optimize the value of a CDP, helping businesses harness its full potential.
In today’s “know-me, understand-me” marketplace, a single, holistic source of customer truth is essential to drive personalized marketing, distribution, and real-time analytics across all interactions. Understanding what people want, need, and prefer in the moment allows brands to deliver relevant and respectful experiences. This is why investing in CDPs is crucial. But are you truly maximizing the value of your CDP investment?
Did you know?
“While 72% of marketers use customer data platforms, only 31% of marketers are fully satisfied with their ability to unify customer data sources.”
Source: Salesforce, State of Marketing, 9th Edition, 2024
Will a DIY CDP help you create experiences people want?
Are challenges like these holding up your CDP implementation or targeted ROI? Need experts to get you started? Not sure you are utilizing all your data? Need a reliable way to unify first- and third-party data, cleanse it, and tease out cross-channel identity? Need an efficient way to include suppression? Need best practices for estimating prospect need, intent, and conversionability?
Lean on Acxiom to Amplify the Output and Value of Your CDP
Acxiom – with nearly 60 years of proven enterprise data management expertise – can simplify your experience and amplify the business value of your CDP by facilitating the design, implementation, operations, and data and identity integration … all to help maximize your ROI.
We do this through trusted relationships and hours of training and certification with leading CDP providers, including Adobe, Salesforce, Sitecore, Treasure Data, and more.
Acxiom’s Trusted, Strategic, and Certified CDP Relationships
Is Your Data a CDP Anchor or Sail?
Need to be confident your data and marketing systems integrated with your CDP, are optimized for your customer journeys, and aligned to your business goals? Try the Data Readiness Assessment.
Why some of the largest brands rely on Acxiom’s CDP expertise
We’ve helped some of the largest companies in the world implement and get the most value from their CDPs. Tap into our expertise to accelerate your CDP implementation, outsource day-to-day management, integrate existing and enhancement data, and harness the power of identity.
Learn more
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Enhance and grow client first-party data using Acxiom + your CDP of choice
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Make the most of your investment with access to a large ecosystem of end-to-end services
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Direct support from a growing team of Cloud Marketing subject matter experts
How healthy is yours?
Reach out to an expert
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