Powerful identity solutions built for today’s world
Connect data seamlessly and safely, and recognize valuable signals to create the brand experiences your customers and prospects expect.
Scalable, agile, and fast
Start small and get ahead of your competition. Our experts can show you how identity can help recognize signals and move marketing beyond an ecosystem enabled by third-party cookies. Then learn how it works to improve data flow, drive marketing performance, and more.
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of internet traffic in the U.S. is not captured by third-party cookies
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more people with identity solutions
CASE STUDY
Top financial services brand yields 4x more ad impressions
Using Acxiom Real ID to connect critical data across owned and paid media, this brand significantly reduced cost per conversion and improved visibility into the customer journey.
Connect everywhere with Real ID
Real ID unifies and enhances your customer data to help you drive optimal business outcomes. Resolve identities, eliminate duplicates and break down data silos with the most accurate and stable identity graph in the market. Quickly integrate Real ID with your technology and processes to engage audiences with precision across major platforms and publishers.
- Connect 4X more ad impressions to customers and conversions
- Recognize up to 15% more active IDs in the bidstream
- Extend the reach of first-party data in the digital ecosystem by 30-90%
Connect with more than 300 million addressable consumers
Reach audiences globally across more than 500 activation platforms and recognize up to 5x more people across the marketing ecosystem.
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Interoperable and agnostic
Get the best of all worlds without having to choose a single identifier. Instead, our interoperable solution can translate data tied to multiple IDs, including the ones in your toolkit, so you can quickly connect data across spaces and optimize activities without exposing personally identifiable information (PII).
A more complete customer view
Unify customer data, fill in the gaps, and clean up the records of your known and unknown customers using a single, persistent ID. With a more holistic view you can activate, engage and measure more effectively, taking full advantage of a digitally native approach.
Recognize more people on digital properties
Recognize unauthenticated website and app visitors to drive personalization and relevance – without adding extra tags. Understand who is viewing your ads on paid media, retarget more effectively and turn the unknown into known for more accurate insights.
Why Acxiom’s identity solution is different
Never built on cookies
Our marketing graph of 260 million U.S. consumers was never built on third-party cookies. Our foundation of real data tied to real people means you can reach the right person with maximum accuracy and precision, achieving the highest- quality omnichannel reach.
Tied to our industry-leading data
There is more to people than a name and address. Seamlessly connect to a wealth of data that helps you understand people and find more like them – while delivering improved experiences for all.
Privacy by design
Acxiom’s 60-year legacy of leading the way in privacy and data stewardship is the foundation of our business. It’s built into every aspect of how we operate, and is the reason we are trusted by so many Fortune 500 companies, included within heavily -regulated industries.
Highly interoperable
Real ID incorporates and connects all the major identifiers, including email address, phone number, name, postal and IP addresses, device data, and first-party cookies, creating a solution that allows different identity systems to communicate seamlessly and securely.
Maintain lifelong connections
People are dynamic, naturally changing and moving. That’s why our marketing graph is continually updated, evolving as people evolve. This approach enables brands to interact with relevance, establishing and maintaining connections with people over time.
Leave the black box behind
Activation and measurement require more transparency and control over audiences. With identity in place, you can adjust the balance between reach and accuracy and gain a clearer understanding of how campaign audiences are built, matched, and measured, even within walled gardens.
Maximize your tech investments
Getting the most out of your technology requires clean and accurate data. Identity can ready data prior to ingestion by customer data platforms (CDPs), help monetize data assets, and better manage audience activation tools either at the beginning of the implementation process or even post-install. Real ID can be integrated across platforms and systems to optimize performance, increase ROI and deliver consistent, seamless interactions without the need to rip and replace.
