Trend 1: Shoppable Ads
Shoppable advertising exists at the intersection of digital advertising and ecommerce, and presents exciting new opportunities for customer engagement.
2024 Marketing Trends & CX Predictions
Where AI and Marketing Collide
In putting this report together, we wanted to tap into the experience, knowledge, ambitions, and concerns of brand marketers and their customers. We pinpointed five key trends that we expect to see developing in 2024 and then surveyed 200 businesses and 2,000 consumers across the US and UK to get their unique perspectives.
Marketing Trends
The result – Where AI and Marketing Collide: 2024 CX Predictions – is an in-depth report that examines each emerging trend from both a consumer and brand perspective, and what brands can do to capitalize on them. It’s a fascinating exploration of the “art of the possible”for how brands can use AI to supercharge customer engagement capabilities to deliver exceptional CX in the year ahead.
