Data management solutions
The first step toward holistic, unified, and comprehensive customer data foundations, is a single source of customer truth.
Customer data management
Is your data foundation AI ready?
It starts with a complete customer view
A solid data foundation means your marketing delivers the outcomes you want. But not every brand can design, implement, manage, and optimize the complexities of consumer data. That’s our job. We ensure your data foundation is cloud-enabled, connected to the marketing ecosystem, and ultimately helps you acquire, grow, and retain the customer relationships that matter most.
CORRECTS
40%
of missing or incorrect addresses
BOOSTS UP TO
50%
ROI by scrubbing data
INCLUDES
1000s
of descriptive and predictive insights
Acxiom has been building, maintaining and optimizing data platforms for decades
For nearly 60 years, we’ve been the world’s best at unifying and optimizing data, making it more valuable, more productive, safer, and more privacy-compliant than ever. We’ve built solutions for data management, customer data platforms, data clean rooms, and real-time personalization for some of the largest brands and organizations in the world. And we partner with and are certified experts in, the leading tech from providers such as Salesforce, Snowflake, Adobe, Treasure Data, and more.
Access Acxiom’s Full Suite of Data Management Solutions
The key to marketing resilience is creating a single place where you can host, curate, and act on customer and prospect intelligence using today’s data management best practices. Acxiom’s data management solutions are fully configurable to your unique business requirements. Our data management experts are ready to help you plan, implement, and constantly improve.
More Than 55 Years of Experience
For over 50 years, we’ve been unifying and optimizing data, making it more valuable, more productive, safer, and more privacy-compliant.
Choose our Marketing Database offering, industry-designed or adapted, to help you acquire, retain, and grow customers, or start at the foundation and optimize all your data, regardless of the type, with our Data Foundation service.
Data clean rooms
Our joint clean room solution provides a trusted space to share data and drive better business results.
Acxiom: The market leaders in data sharing and data management
Acxiom makes collaboration easy across the groups you need to fuel growth from the faster utilization of data, all while honoring personal privacy
Learn how our joint clean room solution provides a trusted space to share data and drive business results in this event replay with Acxiom’s Bhavna Godhania and Snowflake’s James McGeehan.
CDP services
The experience and certifications to run and optimize your CDP and marketing cloud applications.
Need Help Choosing, Implementing, or Managing CDP Platforms Such as Sitecore, Salesforce, Treasure Data, or Adobe?
Acxiom’s enterprise-class capabilities and services help you significantly improve the performance and business outcomes of your CDP investments.
Strategy and Selection
Assess and choose the right CDP to meet your business objectives and larger data strategy.
Implementation and Integration
Successfully deploy and integrate your CDP within your larger marketing ecosystem.
Optimization
Get more value out of your CDP with access to skilled professional services helping your day-to-day operations.
Enterprise Customer Data Management
Leverage a full enterprise data management solution combining your CDP with all of your customer and prospect data.
Identity Management
Extend your CDP’s identity capabilities with a custom brand identity graph and enterprise identity management.
Audience Insights
Access robust audience insights using thousands of third-party data to fuel more effective personalization programs and campaigns.
Custom Modeling
Create look-a-like audiences and response modeling combining data from your CDP with other third-party data and offline transactions to optimize engagement.
Advanced Analytics
Combine your CDP data with all your first-, second- and third-party data assets to fuel your analytics use cases and deploy actionable insights for CDP execution.
Real-time personalization
We provide real-time personalization solutions for one-third of the largest auto finance, credit card, and insurance providers in the U.S.
Isn’t it time you invested in recognizing and connecting with people?
Recognizing people and understanding what they want, need, and prefer enables brands to deliver experiences so relevant and respectful, people feel as if they’re finding and engaging with brands on their terms.
We provide real-time personalization solutions for one-third of the largest auto finance, credit card, and insurance providers in the United States.
Data management modernization starts with the cloud
A cloud-first approach enables your brand to control data and activate it across a variety of activities such as lead generation, customer acquisition, retention, and cross-selling, in a way that is secure and privacy-compliant. Learn how to be empowered by the cloud through this three-part series.
Data and Identity Health Assessment
How healthy is yours?
Reach out to an expert
Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.
It all starts with healthy data.
Do you know the overall quality of your data? Do you understand the ROI you could achieve by cleaning and enhancing your data? Do you know how your data quality compares to your competitors or others in your industry? Acxiom’s Data and Identity Health Assessment is a diagnostic tool that will provide these important answers.
How do these solutions work?
We make the really hard really possible.
At the foundation level, to get started, Acxiom sets up your brand’s management
plan based on your specifications. Then we ingest your data and create a
comprehensive data warehouse to power your use cases. And we establish a
dashboard to help you visualize your data statistics and other relevant information.
For a marketing database, depending on your use cases and the options you
choose, we’ll add processes for data hygiene and standardization, data and
audience enhancement, identity resolution, and additional analytics. And we will
help ensure you are data privacy- and security-compliant—everywhere, every time.
Then, through the activation of this new level of customer intelligence and the
regular measurement Acxiom can provide, you’ll be ready to confidently and
constantly optimize your campaigns.
When is your data strategic?
Always.
In his award-winning book, “Data Strategy,” author Bernard Marr challenges brands with this observation: “Those companies that view data as a strategic asset are the ones that will survive and thrive.” Yet, study after study indicates that less than 20% of organizations have a 360-degree view of their customers. The solutions range in scale and cost, from narrowly focused marketing databases to large, complex data platforms.
Who does Acxiom work with?
Acxiom Has Built Marketing Databases for Some of the Largest Companies in the World
Understanding what people want, need, and prefer enables brands to deliver experiences so relevant and respectful, people feel as if they’re finding and engaging with brands on their terms. Acxiom’s Data Management solutions enable that understanding.
How is data privacy maintained?
Acxiom’s privacy team works with more than 30 regulatory bodies and conducts more than 800 privacy impact assessments a year.
We offer extensive opt-out capabilities.
Case studies: Acxiom’s data platform prowess
Brands lean on Acxiom’s data experts and expertise to connect data and technology, keep it safe, and use the customer intelligence created in ethical ways.
