Acxiom Real ID™ enables brands to recognize 5x more people in real-time, delivering sub-second decisions to connect with individuals accurately and ethically, creating relevant experiences anytime, anywhere.
Acxiom Real IDTM

Master Customer Identity for Seamless Experiences
Engage people with reach, scale and precision across every interaction. Manage and maintain identity across your enterprise by leveraging nearly 60 years of data and identity expertise combined with the latest artificial intelligence and machine learning techniques.

Achieve more accurate engagement
Ensure customer data is consistent and accurate to fuel personalized and relevant experiences. Decrease duplicates by up to 15 percent.

Deliver continuity in the customer journey
Ensure relevant and timely experiences throughout the customer journey with elevated insights and continuity between digital and known channels.

Design optimal identity solutions
Deliver decisions in less than 10ms to power relevant and engaging messages in real-time.

Manage enterprise identity for maximum business impact
Deliver elevated insights and continuity between digital and known channels.
Solve your toughest data challenges

Power relevant messaging
Deliver decisions in less than 10ms to power relevant and engaging messages in real-time.

Unify customer identity
Take ownership of identity with a first-party, private identity graph tuned to the unique lens of your brand.
Identity buyers guide from Acxiom
Key questions for identity solution providers
Scoping and defining the optimal identity solution isn’t easy. Our buyers guide provides a framework to help ensure you reach your objectives.

Real Talk About Marketing podcast
Listen to our podcast series where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.

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