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A New Approach to Customer Insights | Acxiom skip to main content
Webinar Hosted by Adweek

A New Approach to Customer Insights

A New Approach to Customer Insights

According to recent Forrester research, marketers are increasingly looking for ways to measure customer journey outcomes, with nearly 77% highlighting analytics and measurement capabilities as the primary use case for customer journey technology. But obtaining holistic customer experience insights demands not only a modern approach to analytics, but also organization-wide alignment, a robust foundation of data and AI, and embracing new technologies and methods of working.

Hosted by Adweek, this pre-recorded webinar will help you discover the new essentials for unlocking customer experience insights across the entire buyer journey. You’ll find out:

Learn about:

  • Key benefits of this approach, including maximizing online sales and profitability
  • The data and AI components required to bring a holistic strategy to life
  • How to prepare your organization for a new way of working, including the quickest path to value realization from your investment

Watch the Webinar

Speakers

Amadeus Tunis

VP, Data & AI, Acxiom

Sandor Jones

Senior Product Marketing Manager, Adobe

Acxiom Provides the Data Foundation for the World's Best Marketers

A New Approach to Customer Insights