Data and Customer Data Platforms are Not Just for Marketing
Where else are you impacting customer experiences and how?
Your business relies on a critical fuel: data. That’s why, as the CDP space matures, brands are considering leveraging the platforms to improve every touchpoint, from sales to services to product interactions. Optimization of data, systems, and workflow is paramount to delivering experiences that customers expect, and success starts with getting your data ready through a structured process including discovery, journey cataloging, data, system and gap analyses, prioritized CDP requirements, a roadmap to success, and content for internal socialization.
