Notice: Function WP_Block_Type_Registry::register was called incorrectly. Block type names must contain a namespace prefix. Example: my-plugin/my-custom-block-type Please see Debugging in WordPress for more information. (This message was added in version 5.0.0.) in /nas/content/live/acxacxcomstg/wp-includes/functions.php on line 6114
Data-driven, audience-first approach for television advertising skip to main content

Digital Thoughts: Advanced TV

Demographic-based television marketing is taking a backseat today to more data-driven, audience-first approaches for a clearer view of customers. These benefits are not new, but the urgency is magnified due to significant shifts in consumer behavior. Acxiom’s Nicolas Carpino shares more in this short video.