What is old becomes new again. Remember contextual advertising? It’s been around for years but is getting renewed attention due to recent changes around consumer privacy regulations and the deprecation of third-party cookies. Christiane De Carvalho, Acxiom’s Vice President of Business Development and Strategy, explains why you should consider it as part of your marketing campaigns.
Christiane de Carvalho
VP, Data & Identity Solutions & Strategy
Christiane de Carvalho is a highly accomplished professional based in New York, boasting over two decades of experience in the fields of data, identity, adtech, and technology. She is currently serving as the leader of the Data & Identity Solutions & Strategy team at Acxiom, where she plays a critical role in enabling first-party graphs and people-based data capabilities in both the digital and offline realms.
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